Internet Coupons As A Retail Strategy Free PLR Article The theory behind Internet coupons is the same as that of its low-tech counterpart, the shopping coupons delivered in the weekly advertiser. Internet coupons offer a considerable discount retailers think any disadvantage is offset by the usefulness of coupons as a marketing and advertising tool. Coupons are popular with Internet users and they do bring shoppers in to the virtual stores. One Internet market research firm ...