What In The Heck Are Private Label Rights? Free PLR Article When entering the Internet marketing world, youre bound to come across the term private label rights. So, what does it mean? When youre talking rights, its usually in regard to them. What you can and cannot do is always specified in the private label rights agreement that came along with your purchase. To resell a product and offer PLR rights, you need master resale rights. These allow you to resell the product, as is, ...