The Pros And Cons Of Private Label Rights Free PLR Article Resale rights works in such a way that an owner of an article or a book grants one the authority to sell that book to others and then keep the profits. Private label rights, however, want. Likewise, you can incorporate any link that you desire, any illustrations or images and add in any additional content and include your byline after revising the article. Private label materials include information products, graphical files, ...